Shit You Don't Learn in School

36. The Psychology of Pricing

September 12, 2021
Shit You Don't Learn in School
36. The Psychology of Pricing
Chapters
Shit You Don't Learn in School
36. The Psychology of Pricing
Sep 12, 2021

In this episode, Cal and Steph discuss the subjective nature of pricing. They explore how a value extends beyond utility or the physical nature of an asset (think luxury items, NFTs, etc) and use these ideas to explore new pricing models, including tiered, retention-based, and completion-based pricing.

They also explore how our own psychology can inhibit use as consumers to spend on what's most meaningful and the importance of unlearning certain spending habits.

If you find the psychology of money as fascinating as we do, give this episode a listen.

Love this episode? Give it a review at https://ratethispodcast.com/learn

Show Notes

In this episode, Cal and Steph discuss the subjective nature of pricing. They explore how a value extends beyond utility or the physical nature of an asset (think luxury items, NFTs, etc) and use these ideas to explore new pricing models, including tiered, retention-based, and completion-based pricing.

They also explore how our own psychology can inhibit use as consumers to spend on what's most meaningful and the importance of unlearning certain spending habits.

If you find the psychology of money as fascinating as we do, give this episode a listen.

Love this episode? Give it a review at https://ratethispodcast.com/learn